Cedars-Sinai - Magazine Campaign |
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| These ads utilize everyday moments that people typically take for granted to demonstrate how Cedars-Sinai Medical Center is a caring, emotional cause. |
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ASCAP - Magazine Campaign |
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ASCAP came to us to help them deal with the reality of Napster, but in our work together we discovered that ASCAP had a perception problem among the public. Lack of awareness about songwritersâ vital role in the music industry, their frequent struggle to make a living at their craft and their need to be compensated was the larger problem. We designed a series of ads to give a voice to the songwriters and the meaning they have given our lives. These ads, along with our strategic work, helped to internally reposition ASCAP and to focus their efforts to educate the public about songwritersâ rights.
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New Israel Fund - Newspaper Campaign |
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New Israel Fund came to us to help them re-engage American Jews in an open and honest dialogue about Israel during a time in which many were afraid to be critical. In all of the important rallying around Israel during a time of crisis, the necessary role that American Jews play as partners in guarding Israeli democracy had been severely weakened. Through a series of provocative but sensitive ads, we helped them to re-start the dialogue about minority rights in Israel, allowing American Jews a forum in which they could discuss Israeli democracy critically and simultaneously show their support for Israel.
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The Jewish Federation - Outdoor Campaign |
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These billboards were designed to create a broad image and awareness in the Los Angeles area for the Jewish Federation. The goal was to integrate the services of the Federation into an engaging campaign that would attract a new generation of funders. It was one tactic of a broader strategy which included ads, direct mail and an overall collaboration with the fundraising department.
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Joint Distribution Committee (JDC) - Jewish Family Service |
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The JDC ad (left) ran as a full-page in the New York Times during the Kosovo crisis, right after the Jewish holiday of Passover. It raised nearly $300,000.
The Jewish Family Service ad (right), ran a controversial message at a time when few people wanted to believe there was violence occuring within Jewish families. It created a stir within the community, resulting in increased awareness of the issue and led to the establishment of several new social services.
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